How to visualize the positive effects of a new drug

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Client
Richter Gedeon

Country
Hungary

Service category
Event communication, design and development

Richter's Reagila is a new drug that is highly effective against the negative symptoms of schizophrenia. To demonstrate its effect for a professional audience at a psychiatric conference we have created an unusual exhibition. First, we have meticulously repainted 7 famous Hungarian paintings to achieve a gloomy, depressing look. Then we have created a touchscreen application that slowly revealed the original paintings behind the modified ones. Check out our video to see it in action!